From February 22 to February 24, 2022, the TFN Optics division took part in the 30th Moscow International Optical Exhibition, which was held at the Crocus Expo exhibition center.

MIOF is the leading domestic platform for the meeting of distributors of world brands of the optical market with representatives of wholesale and retail trade.

TFN Optics has been one of the key contributors to MIOF since 2016. For the past 2 years, TFN Optics has focused on building up its product portfolio in order to resume participation in the exhibition in 2022 and offer its partners the most relevant products.

For 2 years, the range of optical products of the TFN Optics division has been replenished with new brands:

• Levi's
• Missoni
• Thom Browne
• Converse
• Donna Karan
• TROPICAL by Safilo
• Nike

As part of the MIOF, the TFN Optics division faced several key challenges. One of them was acquaintance of partners with novelties and tendencies of the optical industry. TFN Optics is a prominent player in the Russian optical market. The division of TFN Optics directly determines what retailers across the country will offer their customers. Even before the start of the exhibition, the schedule of fittings and visits was scheduled 3 days in advance. TFN Optics managers carefully studied the request of each client in order to offer current positions and brands.

Separately, it should be noted that a special stand was created for partners who were interested in purchasing products of the premium brand DITA. In a calm and comfortable atmosphere, visitors could get acquainted with the new collection, discuss the possibility of buying and other important issues.

“MIOF is not just a professional exhibition where we meet with buyers. This is primarily an opportunity for powerful networking in the optical community. The exhibition helps to form an idea of ​​future trends in the market, get acquainted with newcomers to the sector, influence the trends of the Russian optical market, become trendsetters of future trends and exchange experience with colleagues. We were glad to see every partner who came to us,” said Ilya Silenkov, director of the TFN Optics division.

As a result of the exhibition, the TFN Optics division expanded its partner base. TFN Optics managers met with potential customers, scheduled repeat meetings in the showroom and fixed agreements with existing partners.