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The famous American brand was created in 1993 by John Juniper and Jeff Solorio in the small town of Laguna Beach in Southern California.
As for the name, the woman's name Dita is chosen not accidentally - graceful and seductive Dita von Teese, the best-known fan of retrostyle, the queen of a burlesque, is a muse of a brand and the old girlfriend of John.
In 1995, when the first collection of DITA women's sunglasses was presented to the general public, she became the face and name of the brand.
Well, after the release in 1998 of the men's collection of sunglasses, fans of which immediately became music and film stars, known for their excellent taste, in particular Lenny Kravitz, Brad Pitt, Jamie Foxx, the DITA brand took a well-deserved place at the top of fashion Olympus.
The modern interpretation of the classic Hollywood style did not leave the beautiful representatives of cinema today indifferent: DITA glasses became the favorite accessory of Eva Mendes, Kate Hudson, Penelope Cruz, Holly Berry and many others.
In 2014, Dita von Teese herself acted as a designer with the DITA Legends collection. In it, she combines the classic retro style with current fashion trends, allowing each girl to look luxurious, sexy and exquisite, as the style icon itself always looks, because femininity and elegance are invariably relevant.
The brand's expressive sunglasses design and collaboration with Dita von Teese as a model continue to attract the attention of connoisseurs of original accessories.
The main goal of the creators was to create the best glasses in the world, which will combine, on the one hand, the highest quality of work and materials, and on the other - a unique design, which will provide their owners with an unparalleled level of comfort and magnificent appearance. Therefore, the design studio and the head office of the Dita Group company are located in Los Angeles, and the production of frames and sunglasses is located in Japan.
Frames and sunglasses are exclusively handy work and the best materials: Japanese beta-titanium, valuable wood species, natural horn, leather, 18-carat gold and cellulose acetate polished with bamboo chips, which makes them true masterpieces of spectacle art.